Old Navy X Lakers

Year

2019

Location

Manchester Metropolitan University

This was a project completed for an Old Navy live brief, along side a university module. The brief asked that we research and design a collection for two different consumers. I decided to look at the relationship between father and son, using Will and Jaden Smith as the face, working on a collaboration between Old Navy and The Los Angeles Lakers. The final line ups include lots of branded basics and essentials that fit the price range of Old Navy's consumers.

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