Old Navy X Lakers
Manchester Metropolitan University
This was a project completed for an Old Navy live brief, along side a university module. The brief asked that we research and design a collection for two different consumers. I decided to look at the relationship between father and son, using Will and Jaden Smith as the face, working on a collaboration between Old Navy and The Los Angeles Lakers. The final line ups include lots of branded basics and essentials that fit the price range of Old Navy's consumers.