BoohooMAN.com X Esty Paradnyy

Year

2021

Location

Manchester Metropolitan University

I completed a live brief for BoohooMAN.com, designing five new products based on current trends at the time. I focused on opposing colourways, distorted dyes, active brights, tracking neons and typeset branding. I looked at BoohooMANS's consumer of the festival goer, with a sense for adventure, uses socials and has an eye for neon. I designed a summer style collection based on these trends and consumers, a resort set, relaxed knit top, panelled t-shirt and wide leg jean bottoms. I ensured that the BoohooMAN branding played a key role within the clothing as well as mixing colour. Below is a selection of my research pages as well as CADs of my designs.

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